Q2 2024 Performance of Delivered Meal Kits and Specialty Foods Apps in the US

In the second quarter of 2024, the Delivered Meal Kits and Specialty Foods category saw interesting trends across top apps on the unified platform. Sensor Tower provides detailed insights into how these apps performed in terms of downloads, revenue, and user engagement.

Vivino: Buy the Right Wine experienced a fluctuating revenue trend, starting at nearly $200K in the first week of April and reaching a high of $386K in mid-June. Downloads remained relatively stable, hovering around the mid-300K mark, while weekly active users showed a slight decrease from 3.75M to 3.36M over the quarter.

Factor_ Prepared Meal Delivery, despite not generating revenue, saw downloads ranging from 104K to 162K. Weekly active users exhibited a gradual increase, starting from 458K and climbing to 570K by the end of June.

HelloFresh: Meal Kit Delivery showed a downward trend in downloads, peaking at 144K at the beginning of April and dipping to 24K towards the end of May, with a slight recovery to 83K by late June. Active users followed a similar pattern, with a high of 2.99M in early April and a drop to 2.59M by the end of the quarter.

EveryPlate: Cooking Simplified had varying download numbers, starting at 139K and dropping to as low as 3K in May, then rising again to 57K by the end of June. Weekly active users showed resilience, maintaining a level around the mid-400K range throughout the quarter.

Lastly, Green Chef: Healthy Recipes demonstrated a modest presence in the market, with downloads peaking at 39K in mid-April and active users showing a slight increase from 261K to 325K in early May, ending the quarter with 265K active users.

For more detailed insights and analysis, Sensor Tower's platform offers an in-depth look at the app performance metrics across different timeframes and regions.